Better Homes and Gardens Real Estate is a fast-growing, well-known real estate brand. But they did need a revamp of their digital presence to attract new franchisees. We gave them new messaging and a modern look and feel to do just that.
Learning what compelled brokers to select BHGRE was great inspiration for crafting their new site.
Tom FoleyDirector of User Experience, Modus
Although they have a strong brand, Better Homes and Gardens Real Estate needed to tell potential franchisees a complete, compelling story and provide clear ways to get in touch with the right person.
Showing content based on the user’s location was key to making sure the right connections were made. The new site also shows the many unique benefits of affiliating with Better Homes and Gardens Real Estate through engaging testimonials.
The new site experienced an 46% increase in average time on page, 11% increase in organic search referrals, and 8.43% increase in traffic. Huzzah!
Collaborative work session? New build? Redesign? That idea you’ve always wanted to explore? Whatever your needs—we can meet the challenge.